Classified Integration

Ad-Centric™ provides a powerful integration platform in addition to the normal search dialogs associated with classifieds. This enables the publisher to deliver the ads they want, where they want, throughout their website. This increases the value of their advertising.

Integration scenarios

• Publisher content drives ads selection
• Displayed adverts select publisher content
• Publisher uses ad data as content
• Publisher provides geodata for ads

3: Publisher uses ad data as content

In this scenario the publisher is able to harvest the Ad-Centric data in order to build web pages that add value to their website and engage the visitors.

This is easily achieved via an XML/HTTP based service that supplies the publisher with statistics on any query the publisher would like to analyse. In this case the statistics for MINI Coopers (indicated in the shaded red area) are downloaded by the publisher each night and cached for use on web pages the following day. This is both compelling for users and search engines.

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