Classified Integration

Ad-Centric™ provides a powerful integration platform in addition to the normal search dialogs associated with classifieds. This enables the publisher to deliver the ads they want, where they want, throughout their website. This increases the value of their advertising.

Integration scenarios

• Publisher content drives ads selection
• Displayed adverts select publisher content
• Publisher uses ad data as content
• Publisher provides geodata for ads

4: Publisher provides geodata for ads

In this scenario the publisher is able to set a location and 'nearby' ads can be selected and displayed

This is easily achieved via the same three context mechanisms as mentioned in 'Publisher content drives ads selection',

• Ad-Centric reads the page and automatically sets the context
• The publisher can pass 'keywords' into the ad-widget in order to set the context
• The publisher can set the page context via meta-tags in the page header

The Ad-Centric™ server would then identify the adverts that are within a specified radius of the location and delivers them, in this case it delivers Audi adverts shown in the shaded red area that are within 30miles of the map co-ordinates.