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Enabling car classifieds SIMI members
Case Overview
The SIMI (www.simi.ie) is a professional trade body representing the Irish Car Market. Their members range from the smallest independent business through to major Car Manufacturers. They represent the majority of Car Dealers in the Irish market.The Challenge
- To provide the SIMI members with a comprehensive online marketing solution. The solution needed to leverage the full value of their combined inventory and maximise the return of their online marketing budget.Goals
- To provide dealers with a web site that enables them to present their cars in a way that highlights the value of their offerring
- To simplify the Dealers' process of managing their online and printed advertising
- To assist the Dealers with the distribution of their listings to 3rd Party publishers
- To provide dealers with a reporting system that enables them to gauge the effectiveness of their advertising spend

